{"id":94,"date":"2014-01-24T13:17:23","date_gmt":"2014-01-24T13:17:23","guid":{"rendered":"http:\/\/paperazza.com\/?p=94"},"modified":"2014-01-24T14:51:35","modified_gmt":"2014-01-24T14:51:35","slug":"kreatives-aus-karton-und-pappe","status":"publish","type":"post","link":"http:\/\/paperazza.com\/?p=94","title":{"rendered":"Filmreife Postpakete"},"content":{"rendered":"<p><a href=\"http:\/\/paperazza.com\/?attachment_id=95\" rel=\"attachment wp-att-95\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-95\" alt=\"post-karton\" src=\"http:\/\/paperazza.com\/wp-content\/uploads\/2014\/01\/post-karton.jpg\" width=\"288\" height=\"228\" srcset=\"http:\/\/paperazza.com\/wp-content\/uploads\/2014\/01\/post-karton.jpg 480w, http:\/\/paperazza.com\/wp-content\/uploads\/2014\/01\/post-karton-300x237.jpg 300w\" sizes=\"auto, (max-width: 288px) 100vw, 288px\" \/><\/a>Das Weihnachtgesch\u00e4ft hat es wieder gezeigt: Der Versandhandel via Internet boomt. Und mit ihm das Logistikgesch\u00e4ft der Postdienstleister. Dementsprechend werben sie um alte und neue Kunden. Besonders originell schafft das gerade die <a href=\"http:\/\/www.post.ch\" target=\"_blank\">Schweizer Post<\/a> mit einer Kampagne, die <a href=\"http:\/\/leoburnett.ch\" target=\"_blank\">Leo Burnett Schweiz<\/a> entwickelt hat. Im Mittelpunkt steht dabei das Material aus dem die P\u00e4ckchen und Pakete sind: Karton und Wellpappe. Das kommt sowohl in einer Brosch\u00fcre mit sogenannten Pop-up-Effekten als auch in Animationsfilmchen zum Einsatz. Sehr h\u00fcbsch!<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/84204819?byline=0&amp;portrait=0\" height=\"282\" width=\"500\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p><a href=\"http:\/\/www.post.ch\/paket-welt#sthash.K2szdoGM.dpuf\" target=\"_blank\">Weitere animierte Filmchen<\/a>\u00a0der Kartonkampagne finden sich auf der Webseite der Schweizer Post.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Das Weihnachtgesch\u00e4ft hat es wieder gezeigt: Der Versandhandel via Internet boomt. Und mit ihm das Logistikgesch\u00e4ft der Postdienstleister. Dementsprechend werben sie um alte und neue Kunden. Besonders originell schafft das gerade die Schweizer Post mit einer Kampagne, die Leo Burnett Schweiz entwickelt hat. Im Mittelpunkt steht dabei das Material aus dem die P\u00e4ckchen und Pakete &hellip; <a href=\"http:\/\/paperazza.com\/?p=94\" class=\"more-link\"><span class=\"screen-reader-text\">Filmreife Postpakete<\/span> weiterlesen <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":154,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-94","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-papier-pappe"],"_links":{"self":[{"href":"http:\/\/paperazza.com\/index.php?rest_route=\/wp\/v2\/posts\/94","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/paperazza.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/paperazza.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/paperazza.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/paperazza.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=94"}],"version-history":[{"count":18,"href":"http:\/\/paperazza.com\/index.php?rest_route=\/wp\/v2\/posts\/94\/revisions"}],"predecessor-version":[{"id":134,"href":"http:\/\/paperazza.com\/index.php?rest_route=\/wp\/v2\/posts\/94\/revisions\/134"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/paperazza.com\/index.php?rest_route=\/wp\/v2\/media\/154"}],"wp:attachment":[{"href":"http:\/\/paperazza.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=94"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/paperazza.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=94"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/paperazza.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=94"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}